re Rogers

And another quick thought before I go back and start writing what I should be writing about – its all very well being able to put people into different groupings from innovator to laggard, but what use is it? Especially if it defines personal characteristics rather than environmental factors.

If it does just define personal characteristics then it might be able to help to nurture people into being innovators, if for example they have all the characteristics bar one. Question to ponder – can you create an innovator?